Simulation of Digital Content Distribution Using a Multi-Agent Simulation Approach
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Type: Conference or Workshop Item (Paper)

Lopez-Sanchez, Maite and Noria, Xavier and Rodriguez-Aguilar, Juan A. and Gilbert, Nigel and Shuster, Stephan (2004) Simulation of Digital Content Distribution Using a Multi-Agent Simulation Approach. In: CCIA 2004, 21-22 Oct 2004, Barcelona, Spain.

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Over the past few years it has become clear that the Internet will play an ever greater role in the distribution of digital contents. Our main aim is to provide businesses in the digital contents sector with a tool which will enable them to take informed business strategy decisions and become more competitive by adapting their traditional business models to the new, demanding reality. To achieve this objective, we have applied multi-agent based simulation (MABS) technology to implement prototypes of music and news market models. In our simulations, agents represent market stakeholders that act autonomously according to their interests and interact with other agents inside the market environment. This allows end users to investigate the implications of a variety of decisions and strategies by running simulations starting from different initial conditions. Simulation results can be then analysed, either intuitively or through a statistical analysis, and this (together with flexibility) provides one of the main advantages of this MABS approach

Deposited by Dr. Maite Lopez-Sanchez on 27 March 2006

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